Woodfolk & Associates

Transform Your Advancement Strategy Through Donor Lifetime Value Analytics

Unlock the Hidden $50 Billion in Alumni Giving Potential

Led by Michael Woodfolk, with 30+ years of advancement leadership

70% alumni participation achieved$632M in campaigns led58% above goal delivery

The Crisis Facing University Advancement

Your Donor Base Is Eroding While Risks Concentrate

7.8%
Current alumni participation rate
Down from 20% in the 1980s
83%
Of institutions experiencing
declining donor counts
43%
Of total funds from just 3 donors
Dangerous concentration of risk

The gap between current performance and historical potential represents billions in untapped funding. While universities invest millions in advancement operations, they lack the strategic insight to reverse these trends.

Our Proprietary Methodology

See Your Donors Through a Revolutionary Lens

Lifetime Value Curves

We map your donors' giving patterns from graduation through planned giving, revealing the true arc of philanthropic engagement.

Peer Benchmarking

Compare your performance against similar institutions across 50+ key metrics, identifying specific areas of underperformance.

Gap Analysis

Our AI-powered analytics identify the exact cohorts, stages, and segments where value is being lost.

Strategic Roadmap

Transform insights into action with clear, prioritized initiatives designed to capture maximum value.

The Questions We Answer

What is the actual lifetime curve of our donors?

Understanding donation patterns from graduation through end-of-life

How do we compare to peer institutions?

Benchmarking performance against similar schools

What is the true lifetime value of our donors?

Calculating total giving potential versus actual results

Where are our performance gaps?

Identifying specific cohorts, stages, or segments underperforming

Our Services

Strategic Assessment

$100,000 - $300,0002-3 months

Comprehensive diagnostic of your donor base revealing:

  • Complete lifetime value analysis
  • Peer benchmarking across key metrics
  • Identification of top improvement opportunities
  • Strategic roadmap for transformation

Implementation Advisory

$150,000 - $500,0006-12 months

Hands-on guidance to capture identified value:

  • Campaign strategy optimization
  • Donor segmentation refinement
  • Engagement program redesign
  • Performance tracking systems

Optimization Retainer

$50,000 - $150,000Annual

Ongoing strategic guidance including:

  • Quarterly performance reviews
  • Benchmark updates
  • Strategic adjustments
  • Emerging opportunity identification

Benchmarking Subscription

$25,000 - $50,000Annual

Continuous access to:

  • Peer performance data
  • Industry trend analysis
  • Best practice insights
  • Quarterly benchmark reports

About Michael Woodfolk

Three Decades of Transformational Leadership

Michael Woodfolk brings unparalleled experience in university advancement. As President of the University of Virginia Darden School Foundation, he led campaigns totaling $632 million—exceeding goals by 58%.

Exceptional Track Record

  • 70% alumni participation rate achieved at UVA Darden (vs. 7.8% national average)
  • 18,000+ alumni network cultivated across 90 countries
  • $632M in total campaigns led

Current Leadership

  • • Board Member, Washington College
  • • Board Member, VPM Media Corporation
  • • Board Member, St. Anne's-Belfield School
  • • Strategic Advisor, Multiple Universities

Unique Perspective

Michael's rare combination of advancement leadership, donor relationship expertise, and strategic vision provides clients with insights unavailable from traditional consultancies or software vendors.

His deep understanding of both the art and science of fundraising enables transformational results.

The Opportunity

From 7.8% to 70%: The Transformation Possible

The gap isn't about working harder—it's about working smarter with scientific understanding of donor behavior.

Client Success Metrics

The Impact of Strategic Intelligence

3.5x
Average increase in
donor lifetime value
156%
Improvement in
alumni participation rates
$12M
Average additional
annual revenue captured
18
Typical payback period
months on engagement

Start Your Transformation

Every month of delay means millions in unrealized potential. Connect with us to understand exactly where you stand—and precisely how to improve.